Sip the Juice, Howfresh Got Enough to Go Around Vol. 1... Very Cherre Pure Tart Cherry Juice

Eric B. & Rakim- Know the Ledge


Howfresh doesn't only eat. He drinks too. He needs to wash down the copious amounts of decadent fare he consumes on a daily basis. Preferably high in antioxidants, delicious, and absolutely no high fructose corn syrup. He is known to walk around supermarkets and grocery stores perusing their beverage sections looking for the finest liquids. Sip the Juice... will become a recurring post featuring these unique nectars. So tap the bottle, and twist the cap!

Since February is National Cherry Month, it's only right to spark this with some Very Cherre Montmorency Pure Tart Cherry Juice. I got a couple minutes before the clock strikes March. What we have here is pure tart cherry juice, 100% juice from concentrate. It was pricey at $3.50 for an 11 oz. bottle, but I'm a sucker for anything cherry (especially popping them- HOLLA!!) and a cool short, round bottle. Also, the cap said "antioxidant rich", something I'm aspiring to be.

The irony with my love for cherries is that I'm allergic to them. A little OAS (oral allergy syndrome) tries to spoil the fun. But I keep telling them, you cannot stop the kid, but only hope to contain him. I have learned that fruit in the natural, raw form only cause a reaction. When cooked, canned, and/or pasteurized, the symptoms (tight, itchy throat) are absent. Happens with peaches and apricots too.



For the small amount of juice sampled (1 bottle), it was extremely enjoyable. Montmorency cherries are the most popular sour cherry in the US, found most commonly in cherry pie. When drinking, there's a subtle sweet note followed by a tartness that lingers. This interplay between sweet and sour provides quite the satisfying experience. I find it delicious and a flavor I can't tire of. Very refreshing too.



Cherries are packed with a higher amount of antioxidants than most fruits, up on a level close to blueberries. According to Very Cherre, their juice contains an Oxygen Radical Absorbance Capacity (ORAC) greater than any other fruit juice, namely pomegranate and grape. Basically, the more ORAC units one consumes, the better chance they have to fight cancer and heart disease. Cherries also contain a high amount of melatonin, another antioxidant which is a compound used to fight insomnia. Who would have thought that these tiny red orbs are a powerful superfruit. I guess what they're trying to tell you is drink cherry juice if you want to be healthy.

Howfresh was not compensated by any cherry growers association for this message. He just loves the cherry.

Eric B. & Rakim- Know The Ledge INSTRUMENTAL